““Apart from telling the film-makers what I don’t want to see in Tesco, then there is no interference in the subject matter. Of course, I don’t want anything too risqué. Nothing that would be 18-rated and that would not sit well on our shelves.”

- ‘Tesco sets up film studio to adapt hit novels’ — The Observer. OK, “that’s it”, then. Not interfering, you’re doing it wrong. Anyway, hilarious. Will probably go as amazingly well as Starbuck’s record label did. Via @ldn.